Acting Process for Presenters
In the TV Presenters Workshop, JOHN was doing a ‘piece to camera’ selling a business concept. He was doing well, but we could sense he was trying to sell us something, and so we were cautious about his honesty. When the audience knows the product is ‘being sold’ they are naturally cautious because we all know a salesman will bend the truth (we know the salesman has one priority).
After two tries, we redefined John’s task by using Rehearsal Room acting techniques.
I asked JOHN what type of conversation he was having with his audience. JOHN replied, “It’s a challenge. I am challenging them to believe they can achieve.” JOHN plainly understood what he was doing.
“How are you going about that challenge?” I asked.
“I’m going about it ‘Hopefully’ or‘Optimistically’,” he replied.
Note: ELIZABETH worked in sales. She attended the TV Presenters course in 2009. After the third Saturday class she was beginning to understand how the concepts worked. So, ELIZABETH went to work on Monday morning (12th October 2009) and applied a version of this acting/presenting process to her work. Her sales went up by 300 per cent.
That’s what I call a high-percentage return.
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